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Why is Email Marketing Still Relevant Despite the Rise of Social Media?

Despite the rise of social media, email marketing remains a highly effective channel for several reasons:
- Personalization: Email marketing allows for highly personalized content, tailored to the preferences and behaviors of individual subscribers.
- Ownership: Unlike social media platforms, where algorithms control visibility, you have complete ownership of your email list.
- Higher ROI: Email marketing consistently delivers a higher ROI compared to social media, making it a valuable investment.
- Direct Communication: Email provides a direct line of communication with your audience, free from the noise and competition of social media feeds.

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