What Metrics Should You Track to Measure the Success of Social Media and Email Integration?
Tracking the right metrics is crucial to understanding the effectiveness of your integrated strategy:
Click-Through Rate (CTR): Measure the percentage of email recipients who click on social media links within your emails. Social Shares: Track how often your email content is shared on social media platforms. Conversion Rate: Measure the percentage of social media followers who subscribe to your email list. Engagement Rate: Assess the level of interaction your integrated campaigns receive on social media.