Here are some strategies that theSkimm employs to keep its email marketing effective:
Strong Subject Lines: theSkimm uses catchy and intriguing subject lines to increase open rates. A/B Testing: They frequently test different elements of their emails to determine what resonates best with their audience. Referral Programs: theSkimm has a successful referral program that encourages subscribers to share the newsletter with friends. Mobile Optimization: With many subscribers reading emails on their mobile devices, theSkimm ensures their newsletters are mobile-friendly. Analytics: They use analytics to track performance and make data-driven decisions.