What metrics should you track to measure the success of your relationship-building efforts?
To measure the success of your relationship-building efforts, track the following metrics:
Open Rates: High open rates indicate that your subject lines and sender reputation are effective. Click-Through Rates: This metric shows the effectiveness of your email content and call-to-action. Conversion Rates: Track how many subscribers are taking the desired action, whether it's making a purchase or signing up for an event. Unsubscribe Rates: A low unsubscribe rate indicates that your content is relevant and valuable to your audience. Customer Lifetime Value (CLV): This metric helps you understand the long-term financial value of each subscriber.