theSkimm's success in email marketing can be attributed to several key factors:
Consistency: The newsletter is sent out every weekday morning, creating a habit for subscribers. Engaging Content: The content is written in a conversational tone, making it more engaging and relatable. Personalization: theSkimm tailors its content to meet the interests and needs of its audience. Design: The newsletter features a clean, easy-to-read design that helps readers quickly digest the information. Community Building: The brand fosters a sense of community among its readers, often using inclusive language and offering events and social media engagement.