What Metrics Should You Track with Analytics Tools?
Analytics tools provide a wealth of data that can help you measure the success of your email campaigns. Key metrics to track include:
- Open Rate: The percentage of recipients who opened your email. - Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. - Bounce Rate: The percentage of emails that couldnât be delivered. - Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form.