Placement is equally important. While there is no one-size-fits-all answer, here are some common strategies:
Above the Fold: Placing your CTA at the top of the email ensures that it is seen immediately. Multiple Locations: Including the CTA in several places can increase the chances of it being clicked. For example, once at the top, once in the middle, and once at the end of the email. Contextual Placement: Place the CTA near relevant content to make it more contextual and likely to be clicked.