free shipping

What Metrics to Track for Free Shipping Email Campaigns?

To measure the effectiveness of your free shipping email campaigns, focus on the following metrics:
Open Rate: The percentage of recipients who open the email. A higher open rate may indicate that the free shipping offer caught their attention.
Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in the email. This measures engagement with your offer.
Conversion Rate: The percentage of recipients who completed a purchase after clicking through the email. This is the ultimate measure of success for your campaign.
Average Order Value (AOV): The average amount spent per order. A threshold-based free shipping offer can often increase AOV.

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