The URL Builder allows you to add a variety of parameters to your URLs:
UTM Source: Identifies the source of your traffic, such as "newsletter" or "email." UTM Medium: Specifies the medium like "email" or "social." UTM Campaign: Names your campaign, helping you track its performance. UTM Term: (Optional) Used for paid search to identify keywords. UTM Content: (Optional) Differentiates between similar content or links within the same email.