Implementing position based attribution in email marketing involves several steps:
Identify Touchpoints: First, identify all the email interactions that can potentially influence a customerâs decision. Set Attribution Rules: Define the percentage of credit to be assigned to the first, last, and intermediate touchpoints. Use Analytics Tools: Utilize email marketing analytics tools that support position based attribution to track and measure performance. Analyze and Optimize: Regularly analyze the data to understand the performance of different touchpoints and optimize your campaigns accordingly.