To maintain a good email reputation, consider the following practices:
Authenticate Your Emails: Use protocols like SPF, DKIM, and DMARC to verify your email identity. Maintain a Clean Email List: Regularly update your list to remove inactive or incorrect addresses. Personalize Content: Send relevant and personalized content to keep recipients engaged. Monitor Metrics: Keep a close eye on engagement, bounce rates, and complaints to identify issues early. Test Before Sending: Use tools to test your emails for spam triggers before sending them out.