What Questions Should You Ask During Brainstorming?
Asking the right questions can steer the brainstorming session in a productive direction. Here are some key questions:
1. Who is Our Target Audience? Understanding your audience’s preferences and behavior is crucial for crafting relevant email content. 2. What is the Main Goal of the Campaign? Are you aiming for brand awareness, lead generation, or customer retention? 3. What Value Are We Offering? Identify the unique value proposition that will make recipients open and engage with your email. 4. How Can We Personalize the Content? Consider how you can segment your audience and tailor the message to each segment. 5. What Design Elements Will Enhance Engagement? Discuss the role of visuals, CTA buttons, and layout in making the email more appealing.