Anticipating and preparing for power surges is crucial for maintaining the effectiveness of your email campaigns. Here are some strategies: - Segment Your Audience: Divide your email list into segments to ensure targeted and relevant messaging. - Optimize Your Content: Ensure that your email content is optimized for both desktop and mobile viewing. - Test Your Servers: Make sure your email servers can handle increased traffic to avoid downtime. - Automate Responses: Use automated replies to manage high volumes of customer inquiries.