Several regulations govern email marketing to protect consumers from unsolicited emails and ensure that marketers follow ethical practices. Some of the most well-known regulations include:
- [CAN-SPAM Act](): A U.S. law that sets requirements for commercial messages and gives recipients the right to stop receiving emails. - [GDPR](): A regulation in the EU that requires companies to obtain explicit consent from individuals before sending marketing emails. - [CASL](): A Canadian law that requires express consent from recipients before sending commercial electronic messages.