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What Role Do Calls-to-Action Play?

A well-crafted call-to-action (CTA) is essential for driving conversions. Here’s how to optimize your CTAs:
Be clear and concise: Use action-oriented words like "Download Now" or "Subscribe Today".
Placement: Position the CTA prominently within the email.
Design: Use contrasting colors to make the CTA button stand out.
Test multiple CTAs: Experiment with different CTAs to see which performs best.

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