What Role Do Images and Videos Play in Email Design?
Images and videos can significantly enhance email engagement but must be used wisely:
Relevance: Ensure images and videos are relevant to the content and add value. Alt Text: Always include alt text for images to help with accessibility and when images fail to load. Loading Speed: Optimize images and videos to ensure they load quickly. Video Placement: Use videos sparingly and ensure they do not overwhelm the email content.