What Role Do Network Security Experts Play in Email Marketing?
Network security experts are responsible for implementing and maintaining security measures that protect email marketing campaigns. Their roles can include:
1. Setting Up Authentication Protocols: Implementing SPF, DKIM, and DMARC to ensure emails are authenticated and prevent spoofing.
2. Monitoring for Threats: Constantly monitoring email systems for unusual activities or potential threats, and responding promptly to any security breaches.
3. Educating Teams: Training marketing teams about the latest security threats and best practices for avoiding them.
4. Compliance: Ensuring that email marketing practices comply with regulations like GDPR and CAN-SPAM.