1. Predictive Analytics: AI can analyze past behavior to predict future actions, helping marketers send emails at optimal times.
2. Content Optimization: AI tools can test different content variations to determine which performs best, ensuring that emails are as effective as possible.
3. Personalization at Scale: AI can analyze vast amounts of data to create highly personalized email content for each recipient, enhancing engagement and conversion rates.
4. Spam Filter Avoidance: AI can help craft emails that are less likely to be flagged as spam, ensuring higher deliverability rates.