What Role Does Azure Cosmos DB Play in A/B Testing?
A/B testing is an essential component of email marketing, allowing marketers to experiment with different versions of emails to determine which performs better. Azure Cosmos DB facilitates this process by storing and analyzing test data in real-time. With its ability to handle complex queries and support for various data models, marketers can quickly assess the performance of different email versions, identify the most effective elements, and optimize future campaigns accordingly.