What Role Does Compliance Play in Email Marketing Protection?
Compliance with regulations such as the [General Data Protection Regulation (GDPR)]() and the [CAN-SPAM Act]() is critical in email marketing protection. These regulations mandate that businesses obtain explicit consent from recipients before sending marketing emails. They also require businesses to provide clear opt-out mechanisms and to handle personal data responsibly. Non-compliance can result in hefty fines and damage to your brand's reputation.