What Role Does Compliance Play in International Email Marketing?
Compliance with local laws and regulations is essential for successful email marketing in international markets. Different countries have various regulations regarding email marketing, such as the GDPR in Europe, CAN-SPAM Act in the United States, and CASL in Canada. Non-compliance can result in hefty fines and damage to the brand's reputation. Therefore, it is critical to stay updated on international email marketing laws and ensure that all campaigns adhere to these regulations.