Content is a critical component of high-performing email campaigns. Engaging, relevant, and valuable content can significantly boost open and click-through rates. Here are some content tips:
Craft compelling subject lines that grab attention and entice recipients to open the email. Use a clear and concise tone that aligns with your brand voice. Include personalized elements to make the email feel more tailored to the recipient. Incorporate visuals, such as images and videos, to make the email more engaging. Ensure your content is mobile-friendly, as a significant portion of emails are opened on mobile devices.