Several key metrics help define high performance in email marketing:
Open Rate: The percentage of recipients who open your email. A high open rate indicates compelling subject lines and sender reputation. Click-Through Rate: The percentage of recipients who click on links within your email. This measures the effectiveness of your content and call-to-actions. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. This reflects the overall effectiveness of your campaign. Bounce Rate: The percentage of emails that could not be delivered. Lower bounce rates indicate a clean and updated email list. Unsubscribe Rate: The percentage of recipients who opt out of your email list. A low unsubscribe rate suggests that your content is valuable and relevant to your audience.