What Role Does Keyword Research Play in Email Marketing?
Keyword research is a fundamental aspect of email marketing, as it helps marketers understand the language and terms their audience uses. By conducting thorough keyword research, marketers can identify high-volume search terms and integrate these keywords into their email content. This practice not only improves the relevance of the email but also aligns it with the user's expectations, making it more likely to generate positive responses. Additionally, well-researched keywords can enhance the email's deliverability by reducing the chances of it being flagged as spam.