How Can Email Marketing Complement SEO Strategies?
Email marketing and SEO can work hand-in-hand to create a cohesive digital marketing strategy. Emails can drive traffic to well-optimized landing pages, effectively boosting the site's SEO performance. By including links to your website in your emails, you encourage recipients to visit your site, increasing web traffic and potentially improving your site's ranking on Google Search. Conversely, insights gained from SEO strategies, such as high-performing keywords, can be used to tailor email content, creating a synergy that enhances both email and search marketing efforts.