structuring email layouts

What Role Does Mobile Optimization Play in Email Layout?

Mobile optimization is critical since a significant portion of emails are opened on mobile devices. A mobile-friendly layout ensures that your email is easily readable and navigable on smaller screens.
1. Responsive Design: Use a responsive email design that adjusts to different screen sizes.
2. Single Column Layout: Opt for a single-column layout for better readability on mobile devices.
3. Clickable Elements: Ensure buttons and links are large enough to be easily tapped with a finger.

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