Analytics provide insights into how your emails are performing and can help you refine your email layouts for better results. Key metrics to track include:
1. Open Rates: Indicates how many recipients opened your email. 2. Click-Through Rates (CTR): Shows how many people clicked on links or CTAs within your email. 3. Conversion Rates: Measures how many recipients took the desired action after clicking on a CTA. 4. Bounce Rates: Tracks the number of emails that were not delivered.
By analyzing these metrics, you can identify areas for improvement and make data-driven decisions to enhance your email layouts.