What Role Does Timing Play in Cognitive Dissonance?
Timing can play a significant role in cognitive dissonance. Sending emails at the right time can enhance the relevance of the message and reduce dissonance. For example, sending a follow-up email shortly after a purchase can reassure the customer that they made a good decision, thereby reducing post-purchase dissonance. Conversely, poorly timed emails can exacerbate dissonance and lead to negative outcomes.