Ownership is crucial because it provides several benefits that can significantly impact your marketing efforts:
1. Direct Access: You have a direct line to your audience, without intermediary platforms like social media. This ensures your messages reach your audience unfiltered and unmediated. 2. Data Control: You own your subscriber data, which means you can analyze it to derive insights and make informed decisions. 3. Brand Consistency: You can maintain consistent branding and messaging, which is often harder on third-party platforms that may have their own design constraints and policies. 4. Audience Relationship: Building a relationship with your audience is easier when you own the communication channel, fostering greater loyalty and trust.