What Role Does Visual Hierarchy Play in Email Design?
Visual hierarchy is essential in guiding the reader through the content of your email. It involves arranging elements in a way that naturally draws the eye to the most important information first. Techniques to establish visual hierarchy include:
- Using larger fonts or bold text for headings and important information. - Incorporating contrasting colors to highlight key elements. - Employing whitespace to separate sections and prevent clutter. - Positioning the most critical information above the fold (the upper part of the email visible without scrolling).