reactivation rate

What are the Benefits of a High Reactivation Rate?

A high reactivation rate offers several benefits:
Cost Efficiency: Retaining existing subscribers is often more cost-effective than acquiring new ones.
Improved Engagement: Reactivated subscribers can boost your overall engagement metrics, such as open and click rates.
Enhanced Deliverability: Higher engagement rates can improve your sender reputation and email deliverability.
Increased Revenue: Engaged subscribers are more likely to convert, leading to higher sales and revenue.

Frequently asked queries:

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