What Should a Re-engagement Drip Campaign Include?
A successful re-engagement campaign should include several key elements:
Personalized Content: Tailor the content to match the preferences and past behavior of inactive subscribers. Use dynamic content and segmentation to make the emails more relevant. Compelling Subject Lines: Capture attention with eye-catching subject lines. Phrases like "We Miss You!" or "Come Back for a Special Offer" can create a sense of urgency. Exclusive Offers: Incentivize re-engagement with limited-time discounts, special offers, or free trials. Clear Call-to-Action (CTA): Make it easy for subscribers to take the next step by including prominent CTAs. Feedback Requests: Ask for feedback to understand why they became inactive and how you can improve their experience.