protected health information (phi)

How Can Email Marketing Comply with HIPAA?

Compliance with HIPAA in email marketing involves several steps:
Encryption: Ensure that all emails containing PHI are encrypted both in transit and at rest.
Access Control: Limit access to PHI to authorized personnel only.
Audit Trails: Maintain logs of who accessed PHI and when.
Training: Regularly train staff on HIPAA compliance and best practices.

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