A re-engagement email should be eye-catching and to the point. Here are some elements to include:
- Compelling Subject Line: This is your first impression. Make it intriguing enough to capture their attention. - Personalization: Use their name and tailor the content based on their past behavior. - Clear Call-to-Action (CTA): Make it obvious what you want them to do next, whether it's filling out a survey, checking out a new blog post, or using a discount code. - Value Proposition: Clearly state what they will gain by re-engaging with your emails.