A comprehensive email marketing awareness training should cover the following components:
Understanding the Basics: This includes the fundamentals of email marketing, such as what it is, why it's important, and how it works. Legal Compliance: It's essential to be aware of laws and regulations like GDPR and CAN-SPAM to avoid hefty fines and maintain a good reputation. List Building: Techniques to build and grow an email list organically, ensuring a quality audience. Segmentation and Targeting: How to segment your email list and target the right audience with personalized content. Content Creation: Best practices for creating engaging and valuable content that resonates with your audience.