team meetings

What Should Be Discussed in Email Marketing Team Meetings?

To maximize the efficiency of these meetings, it’s essential to cover various topics:
Campaign Performance: Review metrics such as open rates, click-through rates, and conversion rates.
Content Planning: Discuss upcoming content, including newsletters, promotional emails, and automated sequences.
Segmentation and Targeting: Evaluate the success of different segments and discuss potential adjustments.
A/B Testing: Review the results of recent A/B tests and plan future experiments.
Compliance: Ensure that campaigns adhere to regulations like GDPR and CAN-SPAM.

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