A comprehensive drill should include the following components:
Email List Hygiene: Regularly clean your email list to remove inactive or invalid email addresses. Content Review: Ensure that your email content remains relevant, engaging, and aligned with your brand voice. Technical Audit: Check for any technical issues that could affect email deliverability, such as SPF, DKIM, and DMARC settings. Performance Metrics: Review key performance indicators like open rates, click-through rates, and conversion rates. Compliance Check: Ensure that your campaigns comply with regulations like GDPR and CAN-SPAM.