retainers

What Should be Included in a Retainer Agreement?

A well-drafted retainer agreement should include:
- Scope of Work: Detailed description of services to be provided.
- Payment Terms: Outline of fees, payment schedule, and any additional costs.
- Performance Metrics: Key metrics for evaluating the success of the campaigns.
- Termination Clause: Terms under which either party can terminate the agreement.
- Communication Plan: How and when updates will be communicated.

Frequently asked queries:

What is a Retainer in Email Marketing?
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