There are several reasons why businesses opt for a retainer model:
- Consistency: A retainer ensures that your email marketing efforts are consistent and ongoing, rather than sporadic. - Expertise: Retainers give you continuous access to email marketing experts who can provide insights and best practices. - Efficiency: With a retainer, the onboarding process is streamlined, allowing the marketer to become familiar with the brand and its audience. - Cost-Effectiveness: It can be more cost-effective than hiring in-house or paying for one-off projects, as you usually get a suite of services under one agreement.