A comprehensive training program should cover various aspects of email marketing. Key topics include:
Email Marketing Basics: Understanding the fundamentals and best practices. List Building: Techniques for growing and managing your subscriber list. Segmentation and Personalization: How to tailor messages for different segments of your audience. Content Creation: Crafting engaging and effective email content. Automation: Using automation tools to streamline campaigns and improve efficiency. Analytics and Reporting: Measuring campaign performance and making data-driven decisions. Compliance: Understanding legal requirements such as GDPR and CAN-SPAM.