An audit should cover several key areas including:
Data Security: Ensuring that sensitive customer data is protected from unauthorized access. Compliance: Verifying that the email marketing practices comply with regulations such as GDPR, CAN-SPAM, and others. Performance Metrics: Reviewing the effectiveness of email campaigns by analyzing open rates, click-through rates, and conversion rates. Content Quality: Ensuring that the email content adheres to the brand guidelines and is of high quality.