How to Incorporate Video Tutorials in Your Emails?
1. Choose the Right Tools: Use video hosting platforms like YouTube or Vimeo to host your videos. These platforms offer easy embedding options and analytics to track performance.
2. Embed or Link: Direct embedding of videos in emails can be tricky due to compatibility issues with some email clients. Instead, use a thumbnail image with a play button that links to the video hosted on your platform.
3. Optimize for Mobile: Ensure your videos are mobile-friendly. A significant portion of email users access their emails on mobile devices, so your videos should be optimized for smaller screens.
4. Clear Call-to-Action (CTA): Include a clear and compelling CTA in your video and within your email. Whether itâs to download a resource, sign up for a webinar, or make a purchase, make sure the next step is obvious.