What Should Be Included in an Email Marketing Audit?
An effective audit should cover several key areas:
1. List Quality: Evaluate the quality of your email list. Check for inactive subscribers, bounced emails, and any spam complaints. Segment your list to better target your audience and improve engagement rates.
2. Content Review: Analyze the content of your emails. Are your subject lines compelling? Is the body copy engaging and relevant to your audience? Check for any grammar or spelling errors and ensure that your call-to-action is clear and effective.
3. Design and Layout: Assess the design and layout of your emails. Are they mobile-friendly? Do they follow your brand guidelines? Ensure that your emails are visually appealing and easy to read.
4. Performance Metrics: Examine key performance indicators (KPIs) such as open rates, click-through rates (CTR), conversion rates, and unsubscribe rates. Identify trends and areas that need improvement.
5. Compliance: Ensure that your email marketing practices comply with regulations such as GDPR and CAN-SPAM. Check that you have obtained proper consent from your subscribers and that your emails include necessary elements like an unsubscribe link.