What Should Be Included in an Email Marketing Setup Vault?
An effective Email Marketing Setup Vault should include the following components:
Templates: Pre-designed email templates for various types of campaigns such as newsletters, promotional emails, and transactional emails. Guidelines: Comprehensive guidelines on brand voice, design standards, and content best practices. Tools: Access to email marketing tools and software, including analytics platforms, A/B testing tools, and automation software. Checklists: Step-by-step checklists for campaign planning, execution, and post-campaign analysis. Compliance Resources: Documents and tools to ensure compliance with legal requirements and best practices.