What Should Be Included in an Email Marketing Style Guide?
A comprehensive email marketing style guide should cover various aspects such as:
Visual Elements: These include logos, colors, fonts, and images that align with your brand’s visual identity. Tone and Voice: Guidelines on the language, tone, and style of writing to ensure it reflects your brand personality. Formatting: Instructions on text alignment, spacing, and paragraph structure. Templates: Pre-designed templates for different types of emails like newsletters, promotional emails, and transactional emails. Call-to-Action (CTA): Best practices for designing and placing CTAs to maximize engagement.