Creating an email marketing style guide involves several steps:
Audit Current Emails: Review your existing emails to identify inconsistencies and areas for improvement. Define Brand Guidelines: Establish visual and textual elements that align with your overall brand guidelines. Set Formatting Rules: Decide on email layout, font sizes, and color schemes. Develop Templates: Create reusable email templates for different types of communications. Document Everything: Compile all the guidelines into a single document that can be easily accessed by your team.