What Should Be Included in an Email Marketing Worksheet?
An effective email marketing worksheet typically includes the following sections:
Audience Segmentation: Identify and categorize your target audience. Content Calendar: Plan the topics, dates, and times for sending emails. Email Content: Draft the subject lines, body content, and CTAs (Call to Actions). A/B Testing: Outline different versions of emails to test their effectiveness. KPIs (Key Performance Indicators): Define metrics such as open rates, click-through rates, and conversions to measure the success of campaigns.