What Should Be Included in Browse Abandonment Emails?
Effective browse abandonment emails should include:
Personalized Content: Address the recipient by name and mention the specific items they viewed. Clear Call-to-Action (CTA): Encourage users to return to the site with clear and compelling CTAs. Product Images and Details: Include images and brief descriptions of the viewed products. Special Offers: Offer discounts or free shipping to entice users to complete their purchase. Recommendations: Suggest related products to pique further interest.