What Should Be Included in Email Marketing Data Backups?
When considering what to back up, include the following elements: - Subscriber Lists: Ensure that all email addresses, segmentation data, and subscription statuses are backed up. - Campaign Records: This includes all sent emails, drafts, and templates. - Performance Metrics: Backup data related to open rates, click-through rates, and conversion metrics. - Content Archives: All images, videos, and other media used in campaigns. - ESP Settings: Configuration settings for your Email Service Provider (ESP) should also be backed up.