review documentation

What Should Be Included in Review Documentation?

Effective review documentation should cover the following aspects:
Metrics: Open rates, click-through rates, conversion rates, unsubscribe rates, and bounce rates.
Campaign Goals: Did the campaign meet its objectives? Whether it was to generate leads, increase sales, or promote a new product.
Audience Feedback: Survey results, social media comments, and direct feedback from recipients.
A/B Testing Results: Performance comparison between different email versions.
Content Analysis: Evaluation of subject lines, body content, and CTAs (Call-to-Actions).
Technical Performance: Deliverability rates, email rendering issues, and any technical glitches encountered.

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